Fashion brand PHILIPP PLEIN began accepting cryptopayments

PHILIPP PLEIN Group has become the first fashion holding in the world to start accepting cryptocurrency payments. It now accepts 15 different crypto assets, including bitcoin and etherium, not only at the group's retail stores worldwide, but also on its e-commerce platform www.plein.com.
PHILIPP PLEIN expects the innovation to have a positive impact on the company's financial performance.

Fashion brand PHILIPP PLEIN began accepting cryptopayments

In fact, the German designer and his group have long been at the forefront of digital development - the global brand was one of the first to create its own e-commerce platform, turning it into a profitable trading tool with a turnover of € 100 million in 2021.
It's nothing new for PHILIPP PLEIN to be among the most progressive and revolutionary fashion brands.
I believe that the future is in cryptocurrencies, and my team and I have spent a lot of time and resources making all the necessary modifications to the system to accept this new type of currency. I am very excited to offer our customers an additional payment instrument with the inherent flexibility," said Plein.
FX24

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